Branding & online shop

Katgear is an online retailer based in Switzerland offering a curated selection of Everyday Carry (‘EDC’) products. Originally from the USA, the concept of EDC is at the most literal level the collection of useful items you carry in your pockets or bag (for example a pocket knife, a wallet, etc.) on a regular basis to be prepared for whatever the day has in store for you.

The Byteful team was involved in every aspect of the project, from branding, copywriting and product photography to the design and implementation of the webshop. We used Saleor as a basis, an up-and-coming and very promising open-source ecommerce platform, which we then further developed to fit the specific requirements of the projects.

Project scope:

  • Branding & strategy

  • Product photography

  • Copywriting

  • UX Design

  • Implementation

  • SEO & Social Media

Online: www.katgear.ch

Technology used:

  Webshop Produktfotographie

Other projects:

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New online shop & outfit configurator for the Swiss fashion label

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  SRF Fallstudie Vorschaubild
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