Piqyourdress is fashion brand from Zürich with a unique mix & match concept: clients can design their own outfit with the "Dressmixer" configurator, offering thousands of combinations of tops, skirts and belts. Their relaxed approached to wedding and evening wear makes it also simple to integrateto incorporate the outfits into an everyday wardrobe.
Our team fully redesigned and rebuilt the online store using a Python-based eCommerce platform that was then further extended to meet specific requirements. In the process, we optimized usability, page load times and mobile display, and introduced new features such as the wish list. We were also tasked with automating various laborious manual logistics and accounting processes.