Logo Piqyourdress

 Online shop & outfit configurator 

Headerbild Fallstudie Piqyourdress Online Shop

Piqyourdress is fashion brand from Zürich with a unique mix & match concept:  clients can design their own outfit with the "Dressmixer" configurator, offering thousands of combinations of tops, skirts and belts. Their relaxed approached to wedding and evening wear makes it also simple to integrateto incorporate the outfits into an everyday wardrobe.

Our team fully redesigned and rebuilt the online store using a Python-based eCommerce platform that was then further extended to meet specific requirements. In the process, we optimized usability, page load times and mobile display, and introduced new features such as the wish list. We were also tasked with automating various laborious manual logistics and accounting processes.


Project scope:

  • Technical consulting and concept
  • UI and UX design
  • Web development (front-end, back-end)
  • Integration third-party systems (Bexio, booking widget)
  • Data migration
  • Google Shopping feeds

Client feedback:

« After some failed attempts with other agencies, we finally found with Byteful the right partner for our online shop. The team is not only extremely competent in the implementation of tasks, they also think about the end-customer and efficiency optimisation for our company. Byteful has created an automated solution that saves us time and money, and we look forward to working on more projects with them. »

Gabi Elia
Owner and co-founder, Piq GmbH


Bildschirmfotos vom Piqyourdress Online Shop (Produktdetailsansicht)

Further references

Logo Dillysocks AG

Comprehensive custom eCommerce solution for the colourful Swiss sock brand.

Logo Katgear

Branding & online shop for everyday carry products.

Logo Onyva

Online shop relaunch for the Swiss fashion retailer.